Client: Hench

Making Hench a platform for athletes to succeed.

Client: Hench

The aim of Hench is ‘to give our athletes access to the tools, knowledge and support available to professional athletes competing at the highest level on the world stage.’ Their mission is to change member’s lives by empowering them to become the strongest version of themselves.

We worked alongside Hench since 2017 and have since created a identity that has lasted and expanded to implement across a variety of print and promotional material. Hench deliver world-class coaching focused on the individual to optimise performance, health, wellbeing and recovery.

To better reflect the level, and variety, of services on offer, we worked together to develop a variety of material which included corporate, benefit and pricing brochures, annual folders, training diaries, review cards, gift cards and stationery.


The identity for Hench is based on the mechanical form of equipment used in physical training. Adding and removing weights, plates and barbells, tension and torque.

Hench has gone from a one man operation in a small space, to a the foremost strength and conditioning gyms in the entire country, employing over ten staff. We have worked with Hench over the past 8 years as its grown and evolved. We have worked on all aspects of the business, from print and UX, through to interior fit-out and user experience planning for patrons of the gym.

The user experience at Hench is paramount for all patrons. Tracking and documenting training and progress quantifiables is intrinic to physical training. We produce print pieces for every aspect of the Hench patrons usage. From initial introduction, through to advanced stages of training programmes.

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