Client: Arcadian Field

Arcadian Field; evoking an intimate festival experience.

Client: Arcadian Field

Arcadian Field is an intimate festival experience nestled at the foot of the Cooley Mountains on the breath-taking grounds of Bellurgan Park. Surrounded by Tippings Wood, people have been coming to this natural splendour for three years now to celebrate life through music and art.

The intention of the developed visual language, centred around quirky typography and hand-drawn illustrations, was to evoke nostalgic feelings of the outdoors, to capture the laid-back, carefree spirit of the festival.

The inspiration for this identity was taken from the flora and fauna of the locality where the festival is situated. The nature of the festival suited a naive style of folk art for the illustrative depiction of flowers, leaves and grass.

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