Brand identity and logo development for a Dundalk based mens fashion clothier - Pinstripe Punk.
The concept for us was to stay away from the clichéd imagery and typography associated with 'Punk' music and the culture. Instead we looked at creating something that was strong, iconic and a nod to Northern Soul / Mod / Terrace Culture.
We then created a set of utilitarian / modular print elements that could be customised and adapted to be used throughout the shopping year.
Printed by Plus Print on 540gsm Offset, duplexed, using two spot colors – metallic chrome and navy.
All elements have have chrome gilded edging.