Parental Pathways was founded by Maria McGrane and Linda Hanlon, with 35 years of clinical experience in both public and private sectors, working with adults, parents, children, adolescents and adults.
The agency was set up in 2014 in response to the complexities of parenting in the 21st Century. Set against the back drop of the technological age, where parents are experiencing more social isolation and increased anxieties about their parenting capacity.
We produced a brand identity for the agency, focusing on the prominent letter 'P', creating a marque that represented a pathway or guidance. We also designed and developed a fully mobile responsive CMS website.
Due to the nature and brevity of the content, we wanted to try and strike the right chord visually, creating a website that was engaging and informative without being cold and text heavy.