Lolliprops are Ireland's leading prop rental company. Their range is vast and diverse, so We wanted to create something that was playful and modular. The idea that Lolliprops are employed to plan and create a party – or as We interpreted it as, making a scene.
Our concept was to create an identity that could be adapted and used as a 'prop'. The cut out logotype is to be used a view finder, framing whatever scene or imagery behind it and thus 'making a scene'.
We carried this concept throughout the project, from stationery to the website, using the logotype as a modular frame for various scenes.