Carat is the world's leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions.
The Pulse study is a joint venture between Carat Ireland and iReach Market Research. It was designed to take a monthly “pulse” of the Irish consumer, particularly identifying key issues, trends and changes that will impact the Irish consumer.
The study utilises iReach’s Consumer Decision Panel. The Consumer Decisions Panel is an online panel with 15,000 participants. Each month the study is completed by 1,000 nationally representative participants and focuses on a specific topic. This booklet is an overall view of 2015’s consumer trends in Ireland.
Using the Carat brand guidelines, we took all this information and statistical content, producing a booklet with bespoke infographics | charts | diagrams, including an 8 page fold out infographic cover.