Belfast's first dedicated Float Centre - buoy, is best described by the owner as:
"Sensory Deprivation Therapy to raise the spirits, by reviving body and mind. A unique, powerful and proven wellness experience to displace the stresses of modern living."
"Gradually, I lose track of time and everything falls away. My limbs get lighter, my thoughts get looser, and the only sound I can hear is myself breathing.
And then, inevitably, I wake up without realising that I’ve even been asleep. A session in a flotation tank seems to occupy the middle ground between sleep and transcendental meditation."
We design a brand identity for buoy, creating a bespoke logotype & marque, trying to reflect the ambient, mindful and sensory elements of the floatation experience itself.