We have worked with Three Mobile Ireland for the
past two years. Our work has been across the whole
range of above & below the line campaigns, retail,
outdoor, experiential and event, print and digital.
Three Mobile have over 40 stores nationwide,
with flagship stores in all the major locations.
With each new campaign, there were new
challenges to create something innovative,
original and within the specific budget.
We used various dye cuts, props, lighting and
effects to create as much impact as possible
while always remembering that this was to
drive sales and footfall for each campaign.
Each store required a monthly magazine
highlight and detailing all the new releases
and various deals. In addition to this, each
campaign ran adverts in all major newspapers
and publications within Ireland. We dealt with
the design and production | output of all these.
We art directed the illustrations from various
illustrators in Ireland and the UK, including Chris
Judge and Chris Wilson to name a couple.
We also designed alot of 'disruptive' press ads
for a greater cut-through and standout around
the time of launching a larger campaign.
Various elements for social media | Three's website | Mobile App.
As part of Three Mobile's sponsorship
of the Irish Football Team, there were
various events and promotion involved
in this. We worked with set designers
and event companies to art direct the
concepts and ensure branding was
correct and prominent. The largest of
these events was for Ireland's games in
the Euro 2012 campaign where 5000
fans watched the games live in Dublin City
as part of an event Three sponsored.
We did a complete internal stationary rebrand
for Three's head office in Dublin. We wanted
to consolidate all their stationary and make it
practical, uniform and use their brand colours
and correct tone of voice as per guidelines.