About the project

In 2014 Grandson were tasked with designing 'Champ10ns'
– a book commemorating the Dundalk FC league winning season.

We were approached by the same editorial team of local Dundalk journalist
– Gavin McLaughlin and eminent sports photographer Ciarán Culligan,
to work on this years, 2015 version of the book.

'The Double' is a 280-page book will tell the story of Dundalk FC’s
historic year that ended with Stephen Kenny’s record breaking side crowned
SSE Airtricity League champions, FAI Cup winners, Leinster Senior Cup winners
and President’s Cup winners.

Typographic considerations

Conscious that we had to create something different to the previous years publication,
while still retaining key information and typographic hierarchy, we set about designing
a new grid structure employing a range of complimentary typefaces and graphical elements.

Due to the nature of the publication and the amount of statistical information | match reports
| pull quotes etc – we created a robust, modular grid and page structure that allowed legibility
and hierarchal elements to be used harmoniously.

Stylistically, we wanted to focus on the design and layout in a more stark and expansive way
with a nod to editorial design kings Herb Lubalin and Willy Fleckhaus (specifically his 1974 World Cup publication.)

Design considerations

To try and differentiate the 2014 and 2015 book we created a section
within the book to break the tempo of match reports. Match reaction pieces,
where key members of the team and management gave their opinions and views
were included in this years book which fleshed out the editorial content and gave
a more personal insight into the season and how it all played out.

This also gave us some design freedom to interpret the editorial content
and use a more expressive design style for each individual piece – as dictated
by the photographic content supplied, along with the tone of the article.


We created a typographic system based on the page hierarchy and editorial
requirements, using this throughout the publication consistently as means
of identifying the various components of each page.

Each match report features a comprehensive set of statistical information
which had to be included and legible without taking over the page itself.

We used a modular grid system to determine the column length and layout
to allow the for the alternate word counts – which differed depending on the
importance of the fixture.

To break up the tempo of the book and hierarchy of game importance,
we employed the use of a 'splash' introductory photographic spreads where
applicable as a way to lead into major fixtures and key moments in the season.

Various Spread Formats

To break the tempo of match reports and statistical elements, as well as signifying
a more important fixture, we used this various design formats for introductory

As the photographic content was so strong, we wanted to also break the flow
of white space and use full width imagery wherever applicable for a more
dramatic and engaging effect.

We used a mixture of typefaces for the publication. Body copy set in DIN, Univers 67 Condensed for scorelines and statistics, ITC Clearface for pull quotes etc, Compacta Bold and also Matt Wiley's 'TIMMONS NY' typeface was used to good effect as a stark and striking element on double page spreads.